So what's the deal with Must Have?

Who Are We?

We are a team of gear junkies.

After spending over +2 decades in publishing, e-commerce, and paid advertising we have seen it all… and by seen it all we really mean… seen it all.

So we got together & decided to create Must Have — a place where we could feature Brands & Products that catch our eye.

Let's be honest here… it's a collection of products we either have, want to, or plan to spend our hard-earned money on.

What Do We Look For?

Like I said… we look for products that catch our eye. You know those products that you see when you are mindlessly scrolling around the internet… You stop…

You want it…

You don't know why you want…

You probably don't need it… but… you buy it anyways!

Our goal is to help you make better decisions when deciding who to hand over your hard-earned cash to.

How Do We Decide What We Like?

  • Best in Class At the end of the day, even if it's an impulse purchase, we want it to be the best of the best. So we focus on industry-leading products.
  • Ease of Use You know when you see those ads… you finally get the products and it doesn't work anything like the ad? Yeah we help you avoid that.
  • Affordability & Value You work hard for your money & so do we… Nothing grinds our gears like wasting money on products filled with broken promises.
  • Durability & Performance We might be part-time window shoppers but at the end of the day, we use our gear. The gear & products we love need to be able to keep up with us.

Let's Talk About the Money

We felt strongly that the website should be;

  • Free to Use
  • Not Litered With Ads
  • Full of Valuable Content

So we figured out two ways to solve this.

First, we include (the usual) affiliate links to some of the featured products so, if you find our content valuable, you can support us at no extra cost to yourself by buying through the links (and we'll get a commission).

Second, it occurred to us that we could let some of the featured brands reuse our content in their marketing efforts. This way we get to stay independent (only available to brands we have already reviewed/approved) and keep the website access free to you (our audience), while making sure we have a way to keep the lights on.

Hope you enjoy!

But even if you don't… we probably aren't going to stop…

Because this website is built to help us manage our gear addiction..

And if it helps you too… that's just a bonus!

Must Have Writers & Team
Your Source for the Best in DTC